Maponics Blog

Become a Member of Our Team : Maponics is Hiring!

We’ve had a very successful 2011 and great initiatives are underway for 2012!  To accommodate our continued growth, we are looking to fill new roles and current openings with enthusiastic and motivated individuals. For additional details, visit our Careers page or follow specific job links below.

Account Executive

This position requires at least 3 years of experience in a senior sales role selling high-tech products.  Main responsibilities include: prospecting and closing new business, …

Meet our New Director of Engineering – Mark Harley

We are excited to announce that Mark Harley has joined Maponics as the new Director of Engineering.  Mark is widely respected as an expert in leading teams to create best-in-class geographic data products – from design through development and production.

Mark brings with him 20 years of experience in the geospatial data creation industry. Previously, he served as the Director of Engineering at TomTom (post acquisition by Tele Atlas in 2008), and Director of Engineering at Tele Atlas. As …

Real Estate/Geospatial Tech Webinar Worth Checking Out

This webinar could be very interesting for those of you in the real estate industry. Directions Magazine, a key geospatial technology news outlet, is hosting a four part series focusing on real estate.  A discussion of how geographic  technologies have been adopted with success will be featured. But, untapped product development opportunities will also be a focus. We are not affiliated with this event, but we definitely think it’s worth checking out. Learn more.

Did you know that the Top 3 …

Maponics CEO Talks With The Kelsey Group On Future of Directories

Peter Krasilovsky of the Kelsey Group spoke with Maponics CEO Darrin Clement yesterday about the future of directories in local search, and how location factors into their business model.  Maponics serves most of the largest online directory players by providing high-quality neighborhood and other geo data to power location-based searches.

One trend that directories – which have a fairly traditional business model – are obviously struggling with is how to incorporate discovery (i.e., …

Future of Local Mobile Advertising? Listen to the LBMA’s Interview with Maponics’ CEO

We’re seeing big changes in the mobile ad space for 2012. Just what exactly? Well, check out the Location Based Marketing Association’s (LBMA) podcast this week. In it, Maponics CEO Darrin Clement shares his thoughts on geofencing, predictive polygons and tackling the next frontier of local mobile advertising.

Access the full episode here (Darrin starts at 32:12):

This Week In Location Based Marketing – Episode #59

If you haven’t tuned in to this podcast before, we highly recommend …

Maponics CEO Darrin Clement to Speak at Inman’s Real Estate Connect New York City

We’re excited to announce that Darrin Clement, CEO and Founder of Maponics, will be speaking at Inman’s Real Estate Connect New York City this January.   Darrin will be part of a panel discussing “The Future of Real Estate Search: What’s Next?”.  Come hear Darrin and others detail where you need to invest to stay ahead in 2012!

Details:

Panel: The Future of Real Estate Search: What’s Next?
Date: Thursday, January 12th
Time: 3:25 p.m. – 4:00 p.m.
Location:  New York Marriott …

How We Bring You the Best Data – Quality Assurance

At Maponics, we are driven by one goal – bringing you the best quality boundaries for culturally significant geographic areas (neighborhoods, ZIP Codes, etc.).  At the highest level, this means making sure that each of our products is always accurate and current.

But how do we actually do this?  And why is it important to you?  Below, we’ve outlined the key steps in our quality assurance model.  The importance of each step is illustrated using our neighborhood boundaries product.