Maponics Blog

Maponics CEO Speaking on Geo-data Mining at Location Intelligence Conference

Maponics CEO and Founder, Darrin Clement, will be speaking at the Directions Magazine Location Intelligence Conference next Tuesday, May 22^nd in Washington, D.C.  He will be joined on the “Cloud Computing and Data as a Service” panel by Lindsay McGreevy of Skygone, Duncan Guthrie from Socium Ltd and TomTom’s George de Boer. Darrin’s panel presentation, “Pros and Cons of Mining the Web for Geo-data”, will include several keys to successfully mining the Web for geographic data based …

New York Times Tells How Maponics Neighborhoods Are Being Used for Social Networking

Did you catch the New York Times Saturday? If not, you missed this great article.  In it, social networking site Nextdoor tells how they are using Maponics Neighborhoods to let people connect with neighbors online (while also maintaining a comfortable level of personal privacy). Read the full article here:  Meet Your Neighbors, if Only Online

We often say how inspired we are by what our customers are doing. This is another great example! We’re happy we can play a role in helping people feel …

Maponics CEO to speak at Geoweb Summit May 17th

Maponics CEO, Darrin Clement, will be speaking at the Geoweb Summit for the second year in a row this May 17^th.  As part of the ”Local Mapping Data” panel, Darrin will be joined by Nick Brachet of Skyhook and Tyler Bell of Factual.

Local Mapping Data Panel
Date: Thursday, May 17^th, 2012
Time: 4:40 PM – 5:30 PM
Location: Dumbo Spot, Brooklyn, New York

An evening event that goes from 3 – 9 PM, the Geoweb Summit includes four panel sessions and two keynotes.  This year’s event features …

Maponics Now Offering Parcel Boundaries

Many of you have asked for parcel boundaries, and we’re happy to announce that we now offer them!

We know that being able to source all of your map data from one company saves you a lot of time and paperwork.  With the addition of Parcel Boundaries from Digital Map Products, we now offer a complete geo-stack of boundary geography for property–related businesses. Combine this parcel data with our ZIP Codes, neighborhoods, subdivisions and school boundaries, and you have everything you need …

Shopping Boundaries Help Target Serial Shoppers

Location based marketers have a tough job designing campaigns around users because you don’t want to offer a discount to someone who was already about to purchase your product.  For example, targeting anyone who comes within 500 feet of your big-box store is potentially redundant – they were already there to shop at your store.  You might nudge them toward a particular product, but such targeting isn’t getting them there in the first place. Random emails to them when they are not even …

Maponics is Expanding and We Need You!

We just completed a stellar first quarter.  With 2012 initiatives under a full head of steam, we are excited to announce our expansion and new career opportunities.  We are looking to fill new roles with enthusiastic and motivated individuals. Below we are highlighting a few of these jobs but please visit Maponics Careers page for all openings, how to apply and additional details.

Software Systems Engineer

The Software Systems Engineer is responsible for design and development activities at a …

Foursquare Hack Day Project Using Maponics Neighborhoods

We wanted to point you to an interesting internal project from engineers at Foursquare using Maponics Neighborhood Boundary data.  Engineers matched 1,500,000,000 check-ins globally to the neighborhoods in which they took place.  Using the resulting data, they determined the top categories based on location check-ins in each neighborhood and created a profile that reflects how people work and play in that neighborhood.

Algorithmically, they were then able to compare neighborhoods across …