Jumptap and PlaceIQ announce hyper local partnership.
CAMBRIDGE, MA and NEW YORK, NY. February 21, 2012 – Jumptap, the leader in targeted mobile advertising, and PlaceIQ a hyper local audience company, today announced a partnership centered around hyper-local audience targeting.
PlaceIQ transforms ‘location into context’ by ingesting large amounts of unstructured, unrelated, anonymous location-based data types such as photos, place, event, digital, social and more. After cleansing and …
September 20, 2011 - Skyhook, the world leader in location information, context and intelligence, today announced that that it has teamed up with PlaceIQ to layer SpotRank’s location usage data over PlaceIQ’s location intelligence. The two data engines serve as complements, where SpotRank provides aggregate usage behavior down to 50 meters and PlaceIQ adds detailed context about the dynamic attributes of the location and its audience profile.
PlaceIQ transforms location into …
Very thoughtful article in one of the top DigitalOOH blogs about PlaceIQ. This is a longer term, but very interesting market for PlaceIQ. Already some very exciting discussions going on with some of the lead players in this space…so stay tuned.
PlaceIQ was covered in the new blog ‘StreetFighting’ Mag, which is all about the intersection of digital and local. We will also be speaking at their conference later this year…
PlaceIQ was on a panel titled ‘The Next Frontier: Hyper Local and Location-Based Advertising Strategies”. Interesting discussion although it takes a while to get going!
Follow the link for the video.
Quick interview at the IAB innovations days in NYC, as part of internet week.
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