Thursday, May 17, 2012
From local data to hyperlocal marketing
3.00 pm - Doors open
4.00 - 4.40 pm - Panel 1
Panelists
Kenny Herman is the EVP of Business Development at SinglePlatform, the world's largest online provider of restaurant menus and local business storefronts.
Gauri Manglik, co-founder and CEO of Fondu, the destination for foodies. Fondu is a fast and fun way to share bite-size restaurant reviews with friends for the iPhone.
Andy Hunter is the co-founder and CEO of Broadcastr, a Brooklyn-based startup creating a platform for geo-targeted multimedia distribution and discovery on mobile devices.
Steve Schultz, founder of Movable Feast, an app that immerses users in locations, with stories that connect the dots on the map.
4.40 - 5.30 pm - Panel 2
Local data and points of interest
Introduction
Raj Singh serves as a Director of Interoperability Programs for the Open Geospatial Consortium (OGC), an international industry consortium of 442 companies, government agencies and universities.
Panelists
Nick Brachet, Chief Technology Officer of Skyhook, the worldwide leader in location positioning, context and intelligence.
Tyler Bell, Director of Product for Factual, an LA-based startup that is, amongst other things, creating a global coverage of the world's POI and Places.
Darrin Clement, founder and CEO of Maponics, which builds and defines polygons such as neighborhood boundaries, ZIP Codes, and school attendance zones that are meaningful at the local level.
5.30 - 6.00 pm - Reception break
Drinks + networking
6.00 - 6.30 pm - Keynote
Sajit Thomas, Esri - Killer Apps
Sajit Thomas is a UX Architect at Esri - a software company that specializes in using the geographic approach to problem solving. Sajit is part of the Corporate Sales team and works on new ideas and solutions to implement spatial technology.
Killer Apps
The next killer app is the holy grail for every geek. Although there are no secret formulas to creating the next killer app, every developer could use some inspiration and a few ideas to give their geeky app a minuscule chance at being the next killer app.
The presentation will cover a simple framework for creating spatial content and creating apps that consume that content. Apps that go beyond just showing location and incorporate spatial analysis.
Using real-world solutions and prototypes, Sajit will share some tricks he uses in his quest for the holy grail.
6.30 - 7.10 pm - Panel 3
Panelists
Joe Meyer, CEO of HopStop, the second largest pedestrian navigation provider behind Google Maps.
Scott Rafer, CEO of Lumatic, which is making cities easier to use via photo-driven pedestrian navigation.
Puneet Mehta, co-founder of MyCityWay, a real time app designed to transform your hand held device into a mega-utility tool for navigating the urban scene.
7.10 - 7.20 pm - Keynote
Steve Milton is the co-founder and CTO of PlaceIQ, a company that turns location into context.7.20 - 8.00 pm - Panel 4
Panelists
Josh Rochlin is CEO of Xtify, a mobile customer communications platform for location-based push notifications.
Eli Portnoy, CEO of ThinkNear, a hyper-local mobile ad solution funded by IA, Google, and Qualcomm.
Jonathan Glanz, founder and CEO of Sonic Notify, a platform that enables media to be delivered to a smartphone or tablet based on presence.
8.00 - 9.00 pm - Reception continues
Drinks + networking
