Mike Schneider, VP of Marketing at Skyhook

Mike Schneider is VP of Marketing at Skyhook, the worldwide leader in location positioning, context and intelligence.

Mike has spent his career solving problems using technology with a focus on marketing and analytics.

Prior to joining Skyhook, Mike served as SVP and director of the digital incubator with ad firm Allen & Gerritsen.

He began his career building enterprise class database driven applications and data warehouses. Opportunities to get his hands on world-class technology projects & management consulting opportunities brought him to organizations like Ernst & Young & Oracle.

In 2004, he took his CRM and analytics expertise to Hill, Holliday where he built the database marketing practice and also ran the digital technology practice.

His client roster includes: Cognos, CVS, Dunkin Donuts, Fidelity Investments, Dell, Gillette, Georgia Pacific, Hannaford, Liberty Mutual, LPL, MFS, Pfizer and Sears.

Mike has built award-winning communities designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions.

Mike co-wrote the book ³Location-based Marketing for Dummies² and also writes for several blogs including a technology and social media blog called Digital Before Digital.

Mike earned a B.S. in MIS and Accountancy from Miami University in 1995.

Skyhook Blog

Women’s Marches 2018: Washington D.C and Los Angeles Brand Preferences and Behaviors

Thousands of people gathered for the 2018 Women’s Marches, which occurred in major cities across the United States and around the world this past Saturday, January 20th. This marks the second year in a row that this event has taken place. The event brings people together to recognize and advocate for women’s and LGBTQ rights and equality, healthcare reform, and to stand up to sexual abuse and assault. This year’s event focused heavily on the latter as a result of the start of …

Location Tech: Not the Battery Drain it Used to be

When it comes to deciding whether or not to add an SDK, one of the biggest push-backs we hear from developers is the impact adding it will have on battery life. Developers always need to weigh the positives and negatives of either creating functionality in-house from scratch, or using a pre-built SDK that may not be designed specifically for their use-case, and as a result can cause unwanted processing cycles and network noise.

Battery_life.pngLocation services are often identified as the leading cause of …

8 Top Internet of Things Events to Attend in 2018

The Internet of Things (IoT) is a hot topic now more than ever. According to Ericsson, the number of connected devices is expected to reach 28 billion worldwide by 2021. These connected devices are everywhere, from washing machines to tooth brushes, and thermostats to trash cans. They're all around us. With the IoT ecosystem changing rapidly, it's important to get together to discuss the latest developments, share ideas and explore new opportunities in the marketplace throughout …

A Year in Review: Skyhook's Best Blogs of 2017

2017 was a busy year for Skyhook and 2018 looks even brighter. Highlights of the past year include launching our new data offering Geospatial Insights, releasing OpenTide and hitting many DevOps milestones, just to name a few.

A lot of valuable content was posted on our blog too and we want to take a look back and highlight our most popular posts created in 2017 in case you missed them:

1. Presidential Inauguration & Women’s March on Washington - Who Attended And Where Did They …

Prediction Roundup for 2018: Location, IoT and Big Data

The technology ecosystem grew immensely in 2017 and we’re expecting even bigger things in 2018. Based on the predictions below we have a few ideas on what the next year has in store for the Internet of Things, Location and Big Data.

Here’s a roundup of 2018 predictions

IoT

Forrester Research predicts that IoT will become the backbone of future customer value. The IoT infrastructure will shift to the edge and to specialized IoT platforms, developers will have a significant impact …

4 Ways Location Intelligence Can Help Financial Services

As the big data boom has gained traction in recent years, location intelligence has grown in importance as more organizations look to benefit from the insights that location data provides. This is especially true in the Financial Services industry as they look for new ways to gain a competitive advantage. According to a recent Carto report, 78% of C-level and management respondents said there was a strong likelihood they would invest in Location Intelligence within the next year.

While …

Black Friday Foot Traffic Analysis: How Major Retailers Performed

Black Friday 2017 has come and gone and although predictions pointed to this year being all about digital sales, some brick and mortar stores ended up thriving and people still line up to get the best deals available.

We challenge the notion that retail as we know it is dead and wanted to see how busy certain brick and mortar chains would be during the busiest shopping week of the year. We conducted a foot traffic analysis and compared Thanksgiving and Black Friday foot traffic (November 23rd …

3.00 pm - Doors open

4.00 - 4.50 pm - Panel 1

Mapping with open data and tools

Aurelia Moser is a developer at CartoDB, a global startup democratizing data analysis and visualization on maps.

Diana Shkolnikov is Technical Team Lead at Mapzen, a mapping company focused on building mobile mapping applications exclusively with open data and tools.

Zack Walker is a cartographer and map designer at Airbnb, a home-sharing marketplace for travelers around the world.

Jeff Ferzoco is owner at linepointpath, an information, mapping and experience design firm.

4.50 - 5.40 pm - Panel 2

Smart cities

Tom Touchet is CEO of Smart City Media, a company that merges interactive Smart Signs with a mobile application in order to deliver helpful location-based media in real-time.

Jason E. Klein is founder and CEO of On Grid Ventures, an early stage investment firm and Chairman of Harvard Business School Alumni Angels of Greater New York.

Michael Heimbinder is the founder and executive director of HabitatMap and environmental data platform AirCasting.

Moderator

Luis Bermudez is the Executive Director of Compliance and E-Learning of the Open Geospatial Consortium.

5.40 - 6.00 pm - Break

Drinks, demos + networking

6.00 - 6.40 pm - Keynote

Richard Sutton, Skyhook

Richard Sutton is Vice President of Geospatial at Skyhook, the worldwide leader in location positioning, context and intelligence.

6.40 - 7.20 pm - Panel 3

Making sense of sensor data

Julien Stamatakis is CTO and co-founder of Senseware, who has developed a cloud-based data platform, wireless modular technology and a patent-pending universal sensor interface.

Francis Cianfrocca is the founder and CEO of Bayshore Networks, the cybersecurity leader for the industrial Internet of Things.

Elio Narciso is CEO of Measurence, helping retailers transforming their stores into physical websites.

7.20 - 8.00 pm - Panel 4

Digital out-of-home

Jeremy Ozen is co-founder and President of Vistar Media, an advertising platform that enables brands to reach consumers based on their behavior in the physical world.

Anthony Longo is co-founder and CEO of Ground Signal, a location-based audience platform that gives businesses the power to understand and reach local audiences and individual influencers, anywhere in the world.

Joshua M. Kruter is Senior Vice President Digital Product at Clear Channel, the world's largest out-of-home advertising business.

Mike Gamaroff is Head of Innovation at Kinetic (WPP), the global leader in planning and buying Out of Home (OOH) media.

8.00 - 9.00 pm - Networking continues

Drinks, demos + networking

Hosted by Michelle Shildkret

Michelle Shildkret is a digital strategist and trend forecaster.

Who attends Geoweb Summits?

Founders, executives, marketers, managers, developers and creatives of the following companies have participated in our semi-annual summits.

Skyhook
Lokadot
Canaan Partners
Objectgraph
Accel Partners
Cloudline
Socialight
Hot Potato
Luminary Labs
Lokadot
Rosetta
Vrinda
LTU technologies
CityPockets
TangentVector
Chart Venture Partners
LavaMap
HopStop
Maponics
Imano
Lumatic
Romer + Associates
PlaceIQ
AdMonsters
GeoIQ
Galigeo Inc
Sonar
ff Venture Partners
BiteHunter
K2 Labs
Geostellar
Vizzuality
Betaworks
Broadcastr
SonicNotify
Nokia
Total Immersion
Bessemer Venture Partners
Esri
R/GA
LocalResponse
Foxfire Investments
OgilvyOne
RGHTCRWD
Founder Institute
LocaModa
Megamorphosis Design
GroupArgent
Xtify
Starcom Mediavest Group
New York Angels
NYC DoITT
Humble.tv
SPM IBI
Four Legged Features
Lorax Media
Densebrain
Circus
StoreFinders
Phone.com
CBS Local
Chart Venture
WellApps
Sense Networks
Soversa
Goodzer
WebMD
360i
Affect Strategies
New York Times
@radical.media
American Express
Sailthru
IA Ventures
Luminary Labs
Goby
Magnet Media
The Knot
Apple
Metamorphic Ventures
Crowdbeacon
Paliwoda Group
Starvest Partners
8Coupons
Hotlist
Socialight
Placecast
SCVNGR
Deep Focus
MobileBehavior
Baristanet
Deutsche Telekom USA
SNR Denton
NearVerse
Primary Wave Media
PHD Media
Hyperpublic
Business Insider
SimpleGeo
Outcast
IBM
Starcom Mediavest Group
Retailigence
Locality Media
JiWire
Taap.it
Ogmento
iNovia Capital
Morgan Stanley
PSFK
ADstruc
Square 1 Bank
Telcordia
YellowBrck

Pricing and refund policy

We try to keep prices fair and affordable for different groups within the geoweb community. Ticket sales cover our costs. Geoweb Forum is a bootstrapped project.

There are discount codes out there for students and startups. You are welcome to take advantage of them if you come across them, but we can not apply discounts on already bought tickets.

We will refund tickets if an event is cancelled or moved - which should never happen. Otherwise tickets are non-refundable.

Privacy policy

We will never share your contact details with third parties, not even with sponsors.


What are Geoweb Summits?

Geoweb Summits are business development-focused evening conferences in London, Toronto and New York at the intersection of geographic information systems, the internet of things and location-based services.

Who attends Geoweb Summits?

Founders, executives, marketers, managers, developers and creatives of the following companies have participated in our semi-annual summits.

Skyhook
Lokadot
Canaan Partners
Objectgraph
Accel Partners
Cloudline
Socialight
Hot Potato
Luminary Labs
Lokadot
Rosetta
Vrinda
LTU technologies
CityPockets
TangentVector
Chart Venture Partners
LavaMap
HopStop
Maponics
Imano
Lumatic
Romer + Associates
PlaceIQ
AdMonsters
GeoIQ
Galigeo Inc
Sonar
ff Venture Partners
BiteHunter
K2 Labs
Geostellar
Vizzuality
Betaworks
Broadcastr
SonicNotify
Nokia
Total Immersion
Bessemer Venture Partners
Esri
R/GA
LocalResponse
Foxfire Investments
OgilvyOne
RGHTCRWD
Founder Institute
LocaModa
Megamorphosis Design
GroupArgent
Xtify
Starcom Mediavest Group
New York Angels
NYC DoITT
Humble.tv
SPM IBI
Four Legged Features
Lorax Media
Densebrain
Circus
StoreFinders
Phone.com
CBS Local
Chart Venture
WellApps
Sense Networks
Soversa
Goodzer
WebMD
360i
Affect Strategies
New York Times
@radical.media
American Express
Sailthru
IA Ventures
Luminary Labs
Goby
Magnet Media
The Knot
Apple
Metamorphic Ventures
Crowdbeacon
Paliwoda Group
Starvest Partners
8Coupons
Hotlist
Socialight
Placecast
SCVNGR
Deep Focus
MobileBehavior
Baristanet
Deutsche Telekom USA
SNR Denton
NearVerse
Primary Wave Media
PHD Media
Hyperpublic
Business Insider
SimpleGeo
Outcast
IBM
Starcom Mediavest Group
Retailigence
Locality Media
JiWire
Taap.it
Ogmento
iNovia Capital
Morgan Stanley
PSFK
ADstruc
Square 1 Bank
Telcordia
YellowBrck

Pricing and refund policy

We try to keep prices fair and affordable for different groups within the geoweb community. Ticket sales cover our costs. Geoweb Forum is a bootstrapped project.

There are discount codes out there for students and startups. You are welcome to take advantage of them if you come across them, but we can not apply discounts on already bought tickets.

We will refund tickets if an event is cancelled or moved - which should never happen. Otherwise tickets are non-refundable.